SME

Leadership | Marketing | SME

The view from inside: what it’s really like working for an SME
ByEdward Ryder September 18, 2025September 2, 2026

We often hear the story of a growing business from the perspective of its founder or owner. At Connect Over A Cuppa September 2025, I thought it would be interesting to look at that journey from another perspective: what does growth actually feel like for someone working inside an SME? Luke Wiseman gave us exactly that…

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AI & Business | Brand | Founder Stories | Innovation | Leadership | Marketing | SME

Spot the gap. Build the business. Stay ahead.
ByEdward Ryder November 22, 2024September 2, 2026

What The Soundproofing Store can teach us about spotting an opportunity, building competitive advantage and continuing to evolve At our November 2024 Connect Over A Cuppa, we heard from Phil Lyons, then Technical Sales Manager at The Soundproofing Store, about the journey of a Yorkshire business that spotted an opportunity early and then spent the next decade…

Read More Spot the gap. Build the business. Stay ahead.